SHOPPER BEHAVIOR

Align your Trade strategy to different purchasing behaviors and shopper preferences at the point of sale.

It’s a comprehensive solution that allows you to understand the purchase decision process of your product /service and its category, by observing the shopper behavior at the point of sale and understand their preferences and motivations in the moments of truth of the process.

We know the purchasing patterns of Latin American shoppers of more than 30 sale categories in modern and/or traditional channel.

Key Elements

Shopper segmentation

Purchasing missions

Purchasing behavior

Decision trees

Shopper Funnels

Planimetry recommendation