PURCHASE DECISION HIERARCHY

Design and optimize the planimetry to facilitate the purchase of your product and category, by identifying the functional and subconscious drivers when purchasing.

It’s an innovative marketing science technique which identifies the functional and subconscious drivers that impact on the decision at the point of sale.
It simulates the decisions that shoppers make every day in the real world. The decision sets are presented in a logical and familiar form. The analysis identifies the hierarchy of attributes that result in the purchase decision.

Through technological visual stimulus, we are able to simulate the real context to capture the purchasing decision.

Key Elements

Subconscious hierarchy attributes

Decision tree

Planimetry recommendation

Purchasing habits