Consumer Link

Understand how the influence of different business stimulus modifies the consumer’s purchase cart and the effect it has on your brands.

Using transactional information, related to loyalty programs of major retail stores, allows you to accuracy track the business performance of each group of target consumers for your products; identifying: Switching between categories, actual brand positioning , consumer profile, brand switching, cannibalization, brand adoption and, evaluation and impact of your business activities.

We’re able to understand the impact of marketing stimulus by analyzing shopping carts in more than 700,000 shoppers.

Key Elements

Consumer profile based on shopping cart

Change in purchasing patterns

Brand adoption

Brand abandonment

Cannibalization