RETAIL SCOPE

Apply short-term strategies based on the most detailed picture of the market to detect opportunity areas.

It’s a methodology that allows you to recognize the importance and situation of the different competitors in the market, not only at the level of participation, but also at the level of penetration and distribution of the products in the traditional market, detecting opportunities and allowing you to act quickly and accurately given the level of granularity and scope of the research. The different indicators are obtained through regular audits at the point of sales in which a complete inventory is perform for each SKUs that conform the category.

Direct and precise technique that allows us to understand the traditional market.

Key Elements

Detailed information at SKU level

Reported regions and channels corresponding with customer needs

Inference participation from inventories (higher accuracy in the calculation)

Use of online browser and personalized reports

Validation of 100% of audits