Concept Evaluation

Test for the development and evaluation of concepts. It allows to evaluate all type of characteristics of a concept, what facilitates the decision making, with regard to fortifying or rejecting the concept in evaluation. Also, it allows to determine the most suitable options for the design of a product. 

Packing Evaluation

Test for the development, optimization and evaluation of packing through qualitative and quantitative methods. It provides security of which the chosen designs will fulfill the objectives to catch the attention in the gondola and to communicate the mark and the main benefits of the product. 

Product Evaluation

Test for the evaluation of formula of its product. It provides an evaluation of the preferences of the consumer about a product in general and all his organoleptical characteristics.

Price Evaluation

Model that allows us to establish the sensitivity of prices of a product and its effects in the volume of sales in different price scenes.