Family of products that allows understanding the way the consumer responds to the different stimulation, mainly those in the Point of Sale that receives and modifies it´s purchasing and consuming patterns.
Shopper Behavior
Evaluation of the consumer behavior in the point of sale that permits understanding the processes, motivations and actual purchasing behavior. It provides a decision tree that allows measuring the influence of different variables upon the purchasing decision.
Assessment for the Potential of the Geographic Area
Interactive geographic standard to determine the market value and its potential: Its main objective is to determine the feasibility to set up a point of sale in a specific area for establishing the business strategies singular to your product:
