Our products have been created from the deep commitment towards our clients, with a support of more than 20 years of all the commercial facets analysis practically. Each one of our products has been conceived to give precise answers and to create, to orient or to facilitate successful strategies of business. All our products are protected in vanguard statistical models.
PRODUCT INSIGHT
Concept Evaluation
Test for the development and evaluation of concepts. It allows to evaluate all type of characteristics of a concept, what facilitates the decision making, with regard to fortifying or rejecting the concept in evaluation. Also, it allows to determine the most suitable options for the design of a product..
Packing Evaluation
Test for the development, optimization and evaluation of packing through qualitative and quantitative methods. It provides security of which the chosen designs will fulfill the objectives to catch the attention in the gondola and to communicate the mark and the main benefits of the product.
Product Evaluation
Test for the evaluation of formula of its product. It provides an evaluation of the preferences of the consumer about a product in general and all his organoleptical characteristics.
Price Evaluation
Model that allows us to establish the sensitivity of prices of a product and its effects in the volume of sales in different price scenes.
BRAND Y AD INSIGHT
Image and Positioning
Image study and positioning that allows to evaluate its brand and its competitors’. It furnishes a personality and health evaluation of brands in the consumer’s mind.
Pre Test Adverstising
Investigation that evaluates the performance and fulfillment of the communicational objectives of a publicity. It measures rational and motivational aspects that allow to know the efficiency degree whereupon its message adjusts to the architecture and vision of its brand, before making an investment in the purchase of advertising spaces.
Post Test Advertising
Post study Test of evaluation of the impact and the communicational effectiveness of the advertising campaigns. It provides a x-ray of the reach, message and communication of brand of a campaign.
Action Tracker of Marketing and Publicity
Study of sequential character that allows us to know the evolution the brand and the competition in the object public’s mind. It allows to fit the tactics and to evaluate the effectiveness of the implemented actions of marketing.
Study Omnibus
Omnibus type Study that allows to measure monthly and to pursue precisely a specific question of marketing and investigation.
CONSUMER INSIGHT
Strategic Qualitative
Tool of investigation that looks for the meaning and motivation behind the consumer conduct of purchase and consumption. Applied through group sessions, ethnographic interviews in depth and studies.
U&A Strategical and Market Segmentation
Strategic study of uses and attitudes and market segmentation that allow to determine the consumer different behaviors. It provides and it identifies the purchase factors and existing market opportunities in the category.
Promotional Effectiveness
Model of investigation that allows to evaluate the effectiveness of a promotional battle conducted in a certain market. It provides a change evaluation in the purchase behavior of the category in the period of promotion execution.
CUSTOMER SATISFACTION
Mysterious client
Model of the type mysterious client for the systematic study of the quality of the services in the certain client point of sale.
Fidelity and Satisfaction of Clients
Measurement model and satisfaction increase and customer loyalty. It provides concrete indicators that allow to increase the company position in their competitive surroundings.
SHOPPER EXPERIENCE
Point of sale Studies
Product family that allows to understand the way the consumer responds to the different stimuli, mainly those in the Point of sale that receives and modifies its purchase pattern and product consumption.
Buyer’s Behavior
Consumer Behavior Evaluation in the point of sale that allows to understand the processes, motivations and real conducts of purchase. It provides a decision tree that allows to measure the degree of influence of different variables in the purchase decision.
Potential of a Geographic Area Evaluation
Interactive geographic model to determine the market value and its potential. Its main objective is to know the feasibility to establish a point of sale in a determined area, for the particular establishment of business strategies to its product
