Samir started working at Dichter & Neira in 2014 and is currently the Regional Vice President for the Central American region and Caribbean. Reporting directly to the CEO, he is responsible for managing all of the business areas for both regions.
Samir has over 20 years of experience in market research and began his professional career as an advertising executive. In addition to the management roles he has held, he has also acquired experience in leadership positions in the financial sector of Latin America.
He has conducted research for various sectors, including the financial, automotive, telecommunication and FMCG industries at various Market Research companies such as TNS, GFK, among others. He has broad experience in different types of research, such as satisfaction and loyalty, brand health tracking, brand image and positioning, among others.
Samir has a degree in Advertising from the Center for Communicating Science. His graduation thesis was awarded first place in the category of Advertising and Marketing of the IV Thesis Contest on Commercial Radio held by the Association of Commercial Radio Broadcasters of the Federal District of Mexico City.