Juan Carlos Niño


Juan Carlos is currently the Regional Vice President of our South American region. Reporting directly to the CEO, he is responsible for managing all of the business areas in the region.

He has over 20 years of experience in market research and consumer strategies. Throughout the years, he has acquired experience by managing projects, designing consumer behavior strategies, generating business solutions and making sure the insights found generate impact in our customer’s strategies.

His professional career began in Napoleón Franco & Cía. where he held positions in operations, statistics and managing accounts. Also, he worked at Millward Brown as Account Group Director for the Andean Region and helped open the Millward Brown office in Peru, as Managing Director. He also worked at Banco de Bogotá, and during the past 6 years, he held the position of Insight Manager for the beer segment, brands portfolio, innovation and pricing at SAB Miller Colombia.

Juan Carlos has a Marketing degree and a Master’s in Marketing Management from Jorge Tadeo Lozano University in Colombia.