General Manager for Dichter & Neira Ecuador with more than 10 years of experience on Marketing areas on diverse industries such as Pharmaceutical, Finance Services and Consumer Goods. Member of Administrators Association Board on 2012. On the last years worked as Managing Director on Market Research industries with clients such as: Sabmiller, Nestlé, Pepsico among others.
Along his professional career, he developed an investigation approach focused on data collection through diverse complementarian methodologies that allow integrals strategies development; this kind of research was focused on consumer tendencies, loyalty and fidelity, volumetric and innovation.
Graduated from Ecuadorian Pontifical Catholic University, also an strategical marketing Diploma from UTPL and a Master Degree on Commercial Direction from Barcelona Alicante University.