Regional Vice President Retail Division, has the responsibility for directing Retail Intelligence researches, of all company subsidiaries.
Alejandro has dedicated 26 of his 31 years of professional experience in market research agencies. Has held important positions such as Brand Manager at Black & Decker Mexico, Operations Manager at Bufete Industrial Mexico, Marketing Director at Nielsen Mexico, Regional Business Development Manager at Nielsen Latin America, General Director for Central America and the Caribbean at Nielsen Latin America
Since 2006, he has held the position of Vice President of Dichter & Neira’s Retail Division,being the main operator and promoter of the development in this area of business in Panama and Central America. Alejandro has twice held the Vice Presidency of AMAI, Mexican Association of Agencies Market Research and Public Opinion.
Academically, he has earned a Bachelor\’s degree in Business Administration from the Iberoamerican University of Mexico and Graduate Studies in the same university, Senior Management certificate from the College of Graduate, Senior Management and Organizational Leadership certificate from the Leadership Institute of New York.