Dichter & Neira was founded in July, 1986 and named ICC. In
1990, the company was renamed Dichter & Neira after its first
President Doctor Ernest Dichter, who served in that office until his
death in 1992.
At the present time the Executive President is Doctor Leopoldo
Neira. Since its founding, Dichter & Neira has led in the areas of
Market Studies and Public Opinion, standing out for the quality and
depth of its investigations, capacity of innovation, and guidance to its
customers in decision making.
The company offers a full range of market investigation and
public opinion services in six offices in Central America and Panama. We
are a successful company, with an annual growth rate of 20% over the
last five years. This growth has led the company to become the biggest
market research firm in Central America. The key of our success has been
simple: To exceed the expectations of our clients.
The excellence of our services is demonstrated by the fact
that we have more than 200 client companies in the region. Our clients
belong to different industries, who trust their market strategies to our
investigations, no matter if they are local or multi-country.
Vision
Leader in Latin America in the application of innovative
research solutions, that provide local and regional knowledge,
fundamental in our client decisions.
Mission