Dichter & Neira's Retail Vice-president and General Manager. Responsible of guiding each retail intelligence study of all subsidiaries in coordination with each Country General Manager of the company. Alejandro has dedicated 23 of his 29 years of professional activity in market research agencies, and held important positions such as Brand Manager at Black and Decker Mexico, Operation Manager at the Industrial Bureau in Mexico, Marketing Director at Nielsen Mexico, Regional Manager of Business Development at Nielsen Latin-American, General Director for Central America and the Caribbean at Nielsen Latin-American.
Since 2006 Alejandro is Dichter & Neira's Vice-president and General Manager Retail, encouraging the promotion and development of this specific business area in Panama and Central America. Alejandro have also been in charge of the AMAI Vice-presidency (Marketing Research and Public Opinion Association).
He got his Bachelors degree in Business Administration at the Universidad Iberoamericana in Mexico and Postgraduate studies in Marketing, Top Management and Organizational Leadership.