Leo holds the position
of Vice President of Market
Research and Development at the regional
level, linked primarily to customers in the telecommunications
industry, banking and mass
consumption goods. With over 15 years
of experience in Market Research, he has developed his professional
career mainly in Dichter & Neira. He has also worked on
Technical Studies[LL1] at GfK Spain.
In Dichter & Neira, he has held various positions such as Fieldwork Manager,
Project Manager, Country Manager, and Regional VP of Market Research for
northern Central America.
He is a member of American Marketing Association (AMA) and of ESOMAR, the world
association of market research professionals. He has a degree in Administrative
Industrial Engineering from the Universidad Santa Maria la Antigua, Panamá, a
Master\'s Degree in Market Research and Information Systems from the ESIC
Business and Marketing School, Spain and a Master\'s Degree in Business Administration
with specialization on Marketing from Southern Illinois University, USA.