Dichter & Neira | Research Network

Brand & AdInsight

Models created to investigate the image and the positioning of your brand and market and effectiveness of their communication campaigns.

Market Insight

Solution designed to meet the needs and preferences of consumers by providing actionable information for your business.

Product Insight

Research solutions designed to evaluate the whole process of product development from the conceptual stage to the finished product.

Retail & Shopper Insight

Customer Satisfaction

Models designed to know and reinforce satisfaction level and loyalty of your customers that allow evaluating your staff performance at the point of sale.

Public Opinion

Studies of the tendency or preference, actual or stimulated of a society towards social events that report interest.

Consumer Insight

Qualitative research that allows fresh insights or profound discoveries of attitudes, beliefs and behaviors of customers.

History

1986

Leopoldo Neira founds ICC, Investigadores de la Conducta del Consumidor, with two other colleges. At the moment, they specialized only on qualitative studies.

1987

ICC design its first quantitative research study.

1988

Ernest Dichter and Leopoldo Neira present the first regional seminar about the Consumer´s Psychology.

1989

ICC compose its first research study at Costa Rica.

1990

Ernest Dichter and Leopoldo Niera found Dichter & Neira.

1991

Dichter & Neira present its first research study at Guatemala.

1992

Dichter & Neira present its first research study at El Salvador.

1993

Leopoldo Neira becomes Dichter & Neira’s executive president.

1994

Dichter & Neira accomplishes the best electoral forecast in Panama.

1995

Dichter & Neira completes the first research study in Central America.

1996

Dichter & Neira international sales represent 10% of total income.

1997

Dichter & Neira becomes part of ESOMAR assuming their research norms and rules.

1998

Dichter & Neira is the only research company that successfully gets the people’s opinion on the Reelection Referendum in Panama.

1999

Dichter & Neira is the only research company to successfully forecast Panama’s Presidential Elections.

2000

Dichter & Neira international income increase to 20%.

2001

Dichter & Neira opens its first intenarnational office at Costa Rica.

2002

Dichter & Neira present its first research study at the Dominican Republic and the Caribbean.

2003

Dichter & Neira present studies at Venezuela, Ecuador and Colombia for the first time.

2004

Dichter & Neira presents the best electoral forecast in Panama.

Wins the global award, John and Mary Goodyear Award.

2005

Dichter & Neira get established at El Salvador and Guatemala, the third and fourth international office respectively.

2006

Dichter & Neira get established Honduras and Nicaragua, the fifth and sixth international office respectively.

2006

Dichter & Neira associates with Add+Impact

2007

Dichter & Neira start using Internet based reports to present results to more than twenty clients.

2008

Dichter & Neira Holdings is created, as owner of all the shares of the six Dichter & Neira companies.

2009

Dichter & Neira stablish Dominican Republic, as it's seventh operation.