Strategic Qualitative

Tool of investigation that looks for the meaning and motivation behind the consumer conduct of purchase and consumption. Applied through group sessions, ethnographic interviews in depth and studies.

U&A Strategical and Market Segmentation

Strategic study of uses and attitudes and market segmentation that allow to determine the consumer different behaviors. It provides and it identifies the purchase factors and existing market opportunities in the category.

Promotional Effectiveness

Model of investigation that allows to evaluate the effectiveness of a promotional battle conducted in a certain market. It provides a change evaluation in the purchase behavior of the category in the period of promotion execution.