Reputation Index

Manage your business relationship and communication strategy by understanding your corporate reputation to the market and the competitors’s, and identifying the most sensitive and opportunity factors to activate this perception.

It’s a standardized model to evalute your corporate reputation. It shows you how the company is perceived from the perspective of the general public and in relation to its competitors. It prioritizes the factors that impact on the reputation of your category and business.

It’s one of the most sophisticated reputation models in the world, it’s based on extensive research and deep theoretical understanding.

Key Elements

Reputation Index

Reputation Drivers

Market Map

Loyalty Index