Package+

Select the best packaging by identifying the level of visual impact, brand affinity, persuasion and communication from the tested models.

It’s a solution that measures your consumer perception against one or more design proposals of packaging and labels, ensuring a diagnosis of functional components of use and convenience, communicational or informational components, visual components on the shelf and the affinity of these components with brand image.

Identifies important elements of packaging from competitive environments.

Key Elements

Packaging acceptance

Visibility on the shelf (Eye tracking)

Brand communication and benefits

Communication vs Visibility

Package affinity with the brand image