Define your consumer/customer relationship marketing strategy, by identifying habits, reasons, ways and occasions of use of your products/services category.

It’s a solution that deepens into the purchasing behavior and consumption habits/use in your category to identify business opportunities and focus your strategy according to the interaction of the consumer /customer with the category.

Knowledge of Latin American consumer habits in 20 categories, with more than 300 studies perfomed.

Key Elements

The 5 Ws + H consumption/use of the product/service

Customer profiles

Purchasing drivers

Brand image

Business opportunity areas