MARKET PATH

Design your marketing strategy based on identifying market segments with the best opportunities, earning the deepest and updated market knowledge.

It’s a strategic solution to classify and segment consumers/customers according to their behavior, attitudes and needs.
It helps you to identify the different needs of each segment, in oder to focus your strategy on those that represent the greatest potential and/or the greatest business opportunities.

Experience with more than 150 segmentations, in more than 15 categories in Latin American markets.

Key Elements

Market segmentation

Priority segments selection

Purchasing drivers

Brand image

Relevant media per segment

Business opportunity areas