GLOCALITIES

Guide the communication strategy to a more related tone and content  for your target segment, increasing your brand power of influence by knowing your category deepest values.

 It’s a values-based segmentation model that provides you a deep understanding of the culture, preferences and consumer behavior around the world. It uses two dimensions: Psychological between belongings and exploration, and sociological between control and freedom.

48,000 interviews conducted in the 20 major world economies, representing a value map of 75% of global market share.

Key Elements

Global segmentation based on the values of the consumer/customer

Key values of communication strategy

More appropriate and relevant content to target group

Globally comparative