Concept+

Improve your future product by knowing the relevance and acceptance level of the features that form your concept.

It’s a solution that allows you to know consumer impressions against one or more concepts, based on a quantitative evaluation of functional product attributes and its environment. This solution provides you a guideline to select and boost the concept that generates the greatest acceptance and brand affinity in the market.

Implementation of advanced methods to determine the optimal design of your concept.

Key Elements

First impressions

Concept credibility

Concept acceptance

Perceived value matrix

Expectation of purchasing behavior