Brand Life

Refine your current brand positioning  and guide the communication strategy, by knowing the familiarity and unique associations that users perceive towards your brand.

It’s an equity model that allows you to understand brand value and image, in order to refine the brand positioning or reposition of it. The thoughts, feelings, images, beliefs, perceptions and opinions that connect to the brand are described from 6 blocks.

Based on CBBE model designed by Professor Kevin L. Keller, Professor of Marketing at Tuck School of Business at Dartmouth College.

Key Elements

Customer-Based Brand Equity Index

Balance between Functional - Emotional dimension

Brand positioning diagnosis

Brand profile