Alchemy Test

Identify the concepts with the greatest potential and get a clear and direct management for concept or product development.

It’s a solution that evaluates, in both deep and accurately way, the concepts and products; integrating qualitative and quantitative techniques in 3 stages. Alchemy Test generates actionable insights to improve concepts and products, at the same time it provides you certainty of preference, differentiation and brand affinity.

Understands consumer stereotypes when evaluating a concept or product using a combined methodology indicating how to improve the concept or product.

Key Elements

Collective evaluation of current market and products

Individual considerations about the new concept or product

Concept or product credibility

Involvement Index

Discussion of concept or product evaluation