Add+Impact

Diagnose your communication effectiveness, by knowing the opportunity areas and their real performance, based on deep qualitative and accuracy quantitative responses.

It’s a solution designed to create an impressive advertising in order to build successful brands. It can be used to develop all types of advertising including TV, radio and print ads, at any stage of development of the piece.
Demonstrates that people’s feelings towards brands are the main predictor of purchase intention, leading to an analysis focused on how advertising impacts on feelings and perceptions towards the brand.

Applied in more than 50 countries, with more than 5,000 advertising pieces tested for 300 categories.

Key Elements

Advertising performance before going on air

Generated attention by the advertising

Message comprehension

Generated link by the advertising

Branding of the advertising

Advertising effectiveness