In 1997 Dichter & Neira joins ESOMAR, the global association leader of Market Investigations and Public opinion; and in addition, it is recognized like the main industry defender. Founded in 1948 (as the European Association for the Opinion and Investigation of Markets), ESOMAR brings together 4000 members, clients and suppliers of investigation of markets, in more than 100 countries. The union to ESOMAR has allowed us the interchange of ideas and experiences with other colleagues and users of investigation, in order to optimize the integration of the results of the investigations to a process of decision making.
ESOMAR also is pioneering in the policies of protection to the interviewed person. Its codes of conduct are constantly reviewed to assure the investigators fulfill the policies of conduct the interviewed person, independently of which techniques or technologies they are used to lead an investigation. Dichter & Neira are the second company in Latin America and the only one in Central America awarded with the world-wide prize John & Mary Goodyear Award obtained in 2004.




The American Marketing Association is the largest worldwide marketing professional association. The association counts with more than 38.000 members. More than six decades, AMA has been one of the sources of information leaders, knowledge transmission and marketing profession development of marketing profession. Dichter & Neira is a AMA member, what allows us like AMA to improve, to promote and to support the development of Marketing in our region.


 

In 2004, Dichter & Neira is affiliated with the global network of Harris Interactive; which is the world-wide company of Investigation of Markets that mixes strategic consulting and efficient methods of investigation, analysis and application. They are well known as The Harris Poll, and for being pioneers in the methods of investigation made on Internet.

From Rochester, New York proprietary and public investigations are carried out to help their clients around the world, obtaining tangible results, clear and long lasting. Harris Interactive combines its intellectual capital, data bases and technology to reach the leadership through its offices in the United States and all its subsidiaries; HI Europe in London, Novartis in Paris, Harris Interactive Japan in Tokyo and through a global network of affiliated companies.



 

Add+impact is a company of world-wide reputation, specialized in advertising investigation. Our association to the global network of add + Impact, allows us to offer advertising studies with a recent approach, by evaluating the feelings transmitted by the publicity. Add+impact is an excellent tool of support to facilitate to our customers the construction of successful marks. An analysis Add+impact will predict how well the advertising agency will work; also will diagnose the opportunities to increase the communication effectiveness. The method combines deep qualitative answers with the certainty of quantitative indexes.

   

Globe Scan is one of the world-wide references of the Enterprise Social Responsibility. Dichter & Neira as a representative of Globe Scan for Central America provides the studies of this nature for all the Central American region, the results of these studies belong to the Social Corporate Responsibility Monitor, an annual study made on a world-wide basis. 





Neon Metrics is a leader consultant Europe wide in the area of Analytical Intelligence and Data mining. The company is characterized by the use of quantitative models, for the optimal decision making in the organizations.

The contributed solutions are based on statistical models, neuronal, of fuzzy logic and in expert systems of artificial intelligence. The studies of NeoMetrics allow us to obtain strategic knowledge through the data base of clients, allowing the development of effective CRM models.