Broad perspective. Deep analytics. Better insights.

At Dichter & Neira, we are passionate about understanding and analytically integrating the relationship of costumers and brands, the shopper decision process, and the dynamics of the point of sale, to join our clients in making better decisions of Marketing, Trade and Sales, by offering a unique perspective on the market.


Provides guidelines to improve your product,
generate differentiation or increase your product profits.


Knowing the different purchasing behaviors and
preferences at the point of sale in order to design a
more accurate trade-marketing strategy.


Knowing the market location and status of different points of sales of an area or a country, in order to design a marketing strategy at the point of sale.